(MS) - Are you making purchases with the environment in mind? When choosing between two similar products, 83 percent of consumers are extremely or very likely to choose the environmentally friendly option, according to a survey from DoubleClick Performance Metrics.To help consumers make educated purchase decisions, manufacturers are providing more information about their sustainability practices and their products on their Web sites and in other communications. One example is Krylon, maker of spray paint for home décor and home improvement uses. Always an innovator, Krylon now uses sustainable raw materials such as soy in many of its spray paints. The company has made it a priority to reduce the amount of solvent used in its paint formulations.
Krylon is doing other things too, to help produce less waste and streamline distribution to conserve fuel, energy and other natural resources. Here are some things users of spray paint might want to know:
CFCs and Ozone: Spray paints today contain no chlorofluorocarbon (CFC) propellants and have not for more than 30 years. In 1978, CFC use in aerosol propellants was banned in the U.S. for most products. Only a few product categories, such as asthma inhalers, are still permitted to use CFC propellants.
VOCs and Smog: According to the U.S. Environmental Protection Agency, the major manmade sources of Volatile Organic Compounds (VOCs), which are associated with smog production, are vehicle emissions, combustion and industrial emissions. Consumer products are estimated to account for only 5 percent of VOCs from manmade sources, with aerosols making an extremely small contribution.
Spray Paint Advances: Krylon's H20 Latex®, the first 100 percent acrylic latex spray paint, contributes 55 percent less to smog pollution than most solvent-based spray paints. It can be safely sprayed indoors with ventilation.
Krylon's new EZ Touch 360°® Dial Spray Tip, on cans of Krylon Indoor/Outdoor Spray Paint and Krylon Brushed Metallic finishes, features the industry's first adjustable-direction fan-spray tip. When properly used, the tip provides greater coverage per pass and reduced overspray compared to traditional spray paint tips.
Contributing to the reuse of plastics, Krylon's Fusion for Plastic® spray paint allows consumers to refresh old, worn plastic items with a new finish. By extending the useful life of plastics, the amount of plastic waste flowing into landfills can be reduced.
Reusing and Recycling Materials: Cans of Krylon spray paint are made from more than 25 percent recycled steel. Each pound of recycled steel used saves 5,450 BTUs of energy in subsequent steel production, according to The Steel Recycling Institute. Consumers can contribute to recycling efforts by depositing empty cans at one of the more than 5,300 approved recycling locations nationwide.
The plastic caps on cans of Krylon spray paint also are completely recyclable, plus the caps for some products have been redesigned to use less plastic. These new caps carry a plastic resin identification code for easier recycling and can be packed in greater numbers per box, reducing fuel-related transportation costs.
CAPTION: Research indicates that consumers are very interested in environmentally friendly products and are more likely to these type of green items for personal use.
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