"FRESH Home Exterior Colors" Guide Now Available

The new 30-page FRESH Home Exterior Colors guide is now available free online to help homeowners select the perfect colors for the exterior of the home. Written by national color expert Kate Smith of Sensational Color, the free downloadable tool is designed to make it easy for people to choose color palates that complement the exterior of the home.

"Enhancing homes with exterior colors is one of the hottest trends in the marketplace right now," says Smith, CMG, CfYH and a career color trend forecaster. "This step-by-step tutorial provides guidance and tips on understanding your home's exterior features and playing off of them with color accents. The easy-to-read flow of this guide explores how to evaluate which colors should be used on the main features of a home exterior -- including the roof, siding, windows, door and trim."

The comprehensive and colorful online piece was a collaborative effort of Smith and several building product manufacturers, including DaVinci Roofscapes(R), Simonton Windows(R), Therma-Tru(R) and Fypon(R). The free color guide is located on each company's web site, plus on the Web site developed by Smith.

"We're looking at 'top down' color for the home in this booklet," says Smith. "To understand the colors that work best on a home's exterior, I encourage people to use the FRESH approach, which stands for Fixed features, Regional colors, Environment and surroundings, Style of the home, and Have-to-use colors."
As an example of using the FRESH approach, Smith recently coached homeowners in Arizona to work from the "top down" when selecting new colors and products for a ranch-style home. "After discovering the reddish tint to the stone around the property I first suggested a Sedona blend of colors found in Bellaforte(R) polymer roofing tiles," says Smith. "This combination of colors includes shades of medium and dark terracotta mixed in with light and dark clay tones to create an earthy color that works perfectly on many homes.

"The earthy colors played well with the region and the environment, so I next recommended an off-white painted siding with bronze frames on Decorum(R) by Simonton vinyl windows. Then, to move further down the home, I recommended both the Therma-Tru(R) Classic-Craft(R) Canvas Collection(TM) entry door and some of the Fypon(R) trim pieces around the home (including the shutters and louvers) be painted a burnt mocha color. These colors all combine visually to create an exterior scheme that suits the warm desert environmental setting and the style of this home."

The FRESH Home Exterior Color guide features professional exterior color guidance, advice and tips, along with full-color pictures and links. The free online booklet can be found at,,, and 

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